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Spices in Moroccan Market

National Branding

Design and complete a logo/identity package that represents accurately with complete and dynamic visual characteristics of Morocco. 
bahamas.png

01

Research

First thing was to research the Bahamas Branding Case Study. Duffy & Partners of Minneapolis recognized a lack in the distinction of other island tourist getaways and created a new logo for the Bahamas that is colorful and comprised of shapes that represent the hundreds of islands.

02

More Research

I did a lot of research on Morocco, it's history and current culture. It has a very diverse culture as it was created by extensive migration of many different countries. It has a range of modernization and ancient architecture. Patterns, shapes, colors, and diversity became my main focuses. I also wanted to create a modern design that appreciated the past.

Morocco Research
Morocco_edited.jpg

03

Design

Creating a design in Illustrator was of trial and error and trial and error. I found the ogee shape in many textiles and architecture throughout Morocco aas well as a deep blue color. I accidentally put one design over the other and tried to move it. It became exactly what I wanted!

04

Full Presentation

Along with the logo other formats were required:

Black and white logo

Logo Variations

Logo Pattern

Design Mockup

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